Past Projects

Content and App Development

CLIENT: Established and managed Thoughtful's content department, overseeing a team of 20 writers while creating comprehensive style guides and content templates to ensure consistent brand standards. I produced and rigorously edited over 500 pieces of content for the app and website across numerous original verticals while also implementing content KPIs to monitor performance and adapt our strategies to meet objectives effectively.

At STAR/CHILD, I created the content management structure through the creation of content calendars using Asana and the use of email templates so content could correspond with the app.

Editorial Services

As an editor and researcher for hire, I maintain high editorial standards through rigorous fact-checking and comprehensive research processes. I’ve provided meticulous structural edits, line editing, proofreading, and copy editing for a wide range of content, including interviews, feature profiles, blog posts, newsletters, and long-form articles for both web and print platforms.

My editorial oversight has extended to the creation of more than 1000 pieces of content, ensuring each met our exacting standards for accuracy, clarity, and engagement. I’ve also established and maintained robust online presences for clients, leveraging my editorial expertise to create compelling content for an organizations website and social media platforms.

Ghostwriting

CLIENT: With Arcbound, I contributed content development and writing for a variety of clients across the tech, fashion, fitness, and startup fields. Our work began through a comprehensive discovery process, where I interviewed clients to learn more about their backgrounds and needs, before creating an ownable message and content themes to base our content development around.

This work was expansive across many platforms, from conceptualizing and creating short-form videos for social media, to writing and building LinkedIn carousels and infographics, to planning and executing client newsletters, emails, and website content. Voice and tone were adapted for each client, based ont heir needs and our established brand guidelines.